There was a plan to sign up two former love rivals, Nancy Dell’Olio and Ulrika Jonsson by the bosses of Celebrity Big Brother. Their hope of getting Dell’Olio the Italian and Jonsson from Sweden to vie with each other for dating Sven Goran Eriksson backfired when Ulrika decided to keep away from the show if Dell’Olio was not removed.
Though the plan was kept a secret by the bosses, Ulrika Jonsson caught a whiff of the rumour and informed the Channel 4 producers of her decision. She told them that she will not be doing the show if her old enemy was still in it.
According to Phil Edgar Jones, the creative director of Big Brother, this year they faced quite a bit of trouble with at least a couple of celebrities saying they will perform in the show only if certain people were eliminated.
There were plans to bring in Nancy, Ulrika and Sven. Back in the year 2002, Sven, the former chief of England cheated on Ulrika with Nancy. Bosses now were trying to bring them together to sky rocket their ratings understandably putting other contestants at a disadvantage, much to their displeasure.
According to a comment from an insider to the Daily Star Newspaper of Britain, if they had managed to pool in all three of them, ratings would have touched unimaginable heights. However, as we know only Ulrika made it in, and ratings for the show suffered. Although Ulrika is definitely happy as she unexpectedly won without even having to put up with her cheating ex and her ex’s girlfriend. So it looks like the only way we might be able to relive the drama between Sven, Nancy and Ulrika is if they somehow get added as characters in the next edition of Celebrity Deathmatch, whenever that may be. Because as it stands, it is still uncertain whether Celebrity Big Brother will see another season next year.